Teresa Cimino is the Marketing and Communications Coordinator at Harbinger SCR. Teresa will be focusing most of her time on various marketing activities to support and strengthen Harbinger’s brand. She will also be assisting the team internally where needed, and learning the ins and outs of being a project manager and change practitioner.
What does your role at Harbinger entail?
As the Marketing and Communications Coordinator, I have the opportunity to work on a wide range of projects. From website development and communications to brand management and social media, I will play an active role in conveying Harbinger’s values and developing our voice to demonstrate who we are as an organization. I am eager to channel my creativity into this role as we explore new marketing and communications initiatives.
What do you enjoy most about working in marketing and communications field?
I love learning about what makes people click (literally). As companies have seen a shift in communication styles and marketing platforms over the past decade, there is still so much to learn about what draws people in, making them feel intrigued and welcomed. Communication in the digital age allows a much further reach, making it an exciting time to be a marketing and communications practitioner.
What are you happiest doing when you’re not working?
I love to play sports in my free time - anything to get my body moving. After playing competitive soccer for 7 years, I decided to take up some less conventional sports (fencing, boxing, and Spikeball for example).
What are some of the values that drive you?
Some of the values that drive me are connection, compassion, and integrity. I believe that connection and building relationships is what has led me to this point in my life - without friends, family, mentors, and peers, I don’t know where I would be. Compassion is a key value in sustaining these relationships; I think that compassion builds trust and trust leads to success. Lastly, I value self-integrity as a guiding principle in not only my work, but in my personal life. Being proud of the person that I am is what motivates me to make my best decisions.
What makes you most excited to be a Harbinger?
If the past year of this pandemic has taught me anything, it would be that change is quick to happen and a force to be reckoned with. While change may come unexpectedly, it is also something that you can plan for. The importance of managing change has been so present in my own personal life, so to have the opportunity to work with a company that helps others embrace change head-on is something I am very excited about.
What is your favourite quote?
My favourite quote is, “It’s never too late to be who you might have been” - George Eliot. I believe that we are constantly changing and evolving into different versions of ourselves. There is no time like the present to become the person that you want to be.
How do you like to learn?
I am definitely a visual learner. I feel as though seeing information allows me to retain it better as I can replay it in my head like a movie. Additionally, I like to learn alongside others. Throughout University I was a big fan of study groups as they were a great way to bounce ideas off each other and collaborate with people who have similar goals.
What is your next vacation spot?
I am a foodie so I would love to go anywhere that I can try something I never have before. I have always wanted to go to Japan and immerse myself in their amazing culture. Also, I would love to go to Italy and see where my grandparents lived before coming to Canada.
Rachelle Su Manager, Change Enablement & Learning Toronto
Teresa Cimino
Marketing & Communications Coordinator Toronto