• Greg Roth

“What’s in it For Me?”



At Harbinger, there are a few things that are said every day. One of them is that change starts at the individual level. Sure, we see entire departments come together to restructure, or a company-wide change of implementing new software, but while that is an organizational change, it couldn’t happen without the individuals being willing to change on a personal level.


Humans, by nature, are self-fulfilling individuals. We protect ourselves, make decisions for ourselves, and prioritize our well being. The notion of “what’s in it for me?” is not one that is lost on us. We want what is best for ourselves and what will bring us the most satisfaction.


By understanding this, organizations may be able to take a more tactical approach to addressing change within a business. When you want to drive change, you mus