• Greg Roth

The next evolution of training – video

Video has become the hot item on the training and learning circuit. In fact, over the last few years I haven’t had a client that hasn’t asked for it. This isn’t surprising considering how connected people are to their mobile phones and screens. Canadian adults aged 18 to 35 are said to spend at least two hours a day on their phones, while Americans spend 11 hours each day watching, reading, or interacting with media.

These statistics are incredible right? It’s no wonder that learning and training solutions have evolved to match these new habits. Full stop, I do see the value in using video for training. I also remember the pendulum swinging in the early 2000’s to a belief that 100% of classroom-based learning could be converted to CBT (there are three letters that show my age) #epicfail. Twenty years later, I feel similar influences kicking in. Here’s the key. I’m an advocate for emerging technologies and next generation solutions, if they are learner centric in their purpose. That means 100 per cent of anything is destined to perform poorly. We need a blend! So, when you’re thinking about that blend and how to make the most of video, here are a few considerations:

What it’s good for

Video is very engaging when done right and there are several benefits from training this way including: It provides you with the flexibility to watch i