Supporting organizations going through change

Who is RSA Canada?

“With over 300 years of experience, RSA knows what it takes to succeed for the long term”.


When Royal Insurance first came to Canada in 1833, fire was a big threat to Canadian lives and livelihoods. Fires really impacted Montreal and Toronto and many insurance companies had to declare bankruptcy.


Royal Insurance didn’t. In fact, Canadians came to know Royal Insurance for providing full and prompt payments.


Today RSA is one of Canada’s largest property & casualty insurance companies. RSA offers more products now, insuring close to a million cars and over half a million homes in Canada.

RSA has over 3,000 employees in Canada, work with over 19,000 RSA Group colleagues in over 140 countries worldwide, serving over 17 million customers around the globe.

What was the challenge?

Knowing when to shift to continue to grow and be successful, RSA Canada knew it needed to make changes to the way they do business and the way they run their operations.


It meant evolving the culture into one that fosters collaboration by changing their work environment into one that is agile and flexible, empowering employees to make decisions on where and when they work.


Analysis showed that at any given time the average employee was using their dedicated desk 63% of the time. Additionally, real estate costs in Toronto’s downtown core is some of the most expensive in Canada. To economize, the organization downsized their down-town footprint while providing a work environment that allows employees more flexibility on where and how they work.

What did we do?

RSA is no stranger to managing change.  With an internal Change Management Centre of Excellence, they manage and support many of their small to medium change initiatives themselves. 


But they also know when to get help. 

We worked with the Better Ways of Working (BWOW) Project team to build a change program that was scalable to support the different needs of the many different business units within RSA.  Creating a change management execution plan based on the PROSCI ADKAR model, we supported the transition from a traditional and somewhat antiquated office environment to a new, flexible workplace.


We segmented the stakeholders into groups based on the ADKAR model focusing directly on the areas where the need was required. 


Working with an internal communications partner and engaging external training vendors, we provided knowledge and support for the holistic approach they needed.


With a successful launch at their 18 York street location in 2017, RSA is embarking on their next wave of flexible workspace transition, which we continue to be involved in.

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